Rebecca over at Infomedia.com wrote a great piece about SEO in today's marketing and branding environment.
Here's an excerpt:
"A few years ago, an Internet search via Google might return a few pages of results. The number of websites on all topics has exploded over the last 5 or 6 years and one of the main results of this is an increase in the amount of content on the Internet for all topics. So much content is being written for the web that it is diluting the web and creating more competition. A search can turn up millions of results. "
Go visit the full post over at Infomedia.com